ex:PDH a dpv:Process ;
    # issue: lack of details for what kind of Personalisation
    dpv:hasPurpose dpv:Personalisation ;
    # choose concept as specific as possible
    dpv:hasPurpose dpv:ProvidePersonalisedRecommendations .
    # human-readable information is not provided here,
    # which can be okay if it is sufficient to simply state the purpose
    # and further descriptions are not necessary for the use-case.

ex:PDH a dpv:Process ;
    dpv:hasPurpose ex:HolidayCampaign .
ex:HolidayCampaign a dpv:Purpose ;
    # align purpose with DPV taxonomy
    skos:broader dpv:DirectMarketing ;
    # provide human readable information
    dct:title "Holiday Campaign 2024"@en ;
    dct:description "Marketing associated with holiday season"@en ;
    dct:identifier "MH2024-A" . # internal campaign identifier